Marketing is how content reaches people. How you handle those people is just as important. Those two factors are building blocks of a consistent audience base. People want to be engaged and seen; it's the marketers job to do both for them.

Building a reporter-audience relationship is crucial for consistent engagement. I want our readers, listeners and viewers to understand who we are. After finalizing the 2025-2026 editorial council, I interviewed each one and created a short-and-sweet social media post highlighting them and their goals for the publication. The post generated engagement from family members, friends and teachers who recognized the editors. More importantly, the post also put a face to the soon-to-be publications of that year our viewers could recognize in the classrooms.

As a journalist, numbers have meaning. Behind every survey response is a person with cognitive thought put behind their answers. Each number holds power; It’s how our local, state and national leaders are elected. But those numbers can be fun too – I use it to monitor who’s really interacting with our online website. Started in 2024, I publish a monthly poll to our online news website to track engagement. Polls both give our audience a piece of engagement to feel like they are involved in the publication and also provide meaningful data for our staff.

My core ethics revolve around being a voice for others.I, personally, welcome writers outside our staff to submit their work for publication. We’ve published work from introductory class students and even from the principal, but the most notable was reaching agreement between the audio production class to publish weekly radio shows/podcasts. I also encourage audience feedback on our publications. On the homepage of our news site, under the about section there is a page to write a letter to the editors. There, our audience can directly, and anonymously if they chose, provide feedback